Archive for the ‘Editorials’ Category

Tablets and Dual Core- BADA on backfoot?

BADA,Two Big concerns but is that of a bother now?

Keith O’Brien,Head of Content,Samsung Mobile said that BADA on large screen is not on agenda now. Interesting comment from him considering Tablets are getting popular and is on quite on demand. But the matter of fact is that BADA was not designed to run on large screens at least as far as its architecture goes. Its similar to what happened with Android. The OS was designed for mobile phones, Precisely as a feature phone OS. While much of BADA fan section is awaiting for a tablet. It is important to know that BADA has still not evolved into smartphone OS and the sales of the Tablet loaded with BADA OS would get only a lukewarm response and that is what Samsung is trying to avoid this situation, With the introduction of KAL-El, The Tablet market will experiece a huge leap forward and with BADA 3.0 in development, May be Samsung can look into this market as well. But much of it will depend on how well BADA 2.0 fares in the market.

Dual Core Processors:

Well when dual core processors phones were launched, {Especially after the announcement of Galaxy SII} The online forums had this kind of question. “Will a BADA phone come with a dual core processor?” The buzz seems to have gone down after the launch of WAVE 3. Many fans were disappointed to see the phone not powered by dual core, Instead it came with a 1.4 Ghz processor, which according to many is more then enough for BADA. The only other major smart phone OS which runs on similar configuration is the Windows Phone 7. But it has been confirmed that Windows Phone 7 will be running in a dual core processor soon.

So I guess, Its time for Samsung to start looking into these demands seriosuly now, Especially after Keith O’Brien admitted that next year BADA will be seen in many new phones and to be precise in 17% of the Sammy’s devices in UK. And they are now looking at this OS as a major asset.

Sounds Exciting!!! Isn’t it..?

BADA 3.0 – The new dawn for Samsung?

Right so, Early last month it was revealed that Samsung is Indeed working on BADA 3.0 in what they term it as next gen of BADA. After reading the tweet from Justin Hong, Lots of people including me were disappointed and frustrated because they still have not pushed the update of BADA 2.0 to the users and they are already talking of BADA 3.0. But actually its a nice move by Samsung, May be they will unveil this OS at Mobile World Congress or possibly give more time in developing the OS and launch it at IFA next year.

The Cult of Personality: BADA

They started off by saying it is a OS for feature phones, Now with BADA 2.0, Samsung believes it has made its step forward with the OS and it is now in the league of biggies like Android and iOS.{All right I know many of you will be pissed off with this}. I gotta ask..Really..? Okay, Samsung BADA 2.0 actually got in few features like NFC along with few more upgrades. But is it enough..? Most of the features available in Samsung BADA 2.0 are long present in Android and with the recent introduction of iOS 5, iOS can also boast of easy notification bar and so on. And the Mango upgrade coming out for WP7 from Microsoft has lifted its OS in a massive scale. There seems to be too many players now and the field is so congested for Samsung now. They were talking of entering the US market and am sure BADA will do decently good as it has a OS which is similar to Android{That’s what US prefers right..? :p} but free from the deadly bugs and crashes. BADA can be termed as the free flowing Android.

Is there a market in the United States for bada to grow?

With Samsung being the top vendor of smartphones in the world and having a strong presense in the United States with the Galaxy S Android lineup being so popular, it is easy to understand why Samsung hasn’t introduced bada in the United States. From a business perspective, it comes down to dollars and cents and with Android carrying the load, Samsung is riding with it. However, I do think it is a mistake for Samsung not to to give bada a chance in the States. See my reasons why after the break….

1. Whether you think so or not, there IS a market for bada in the United States. With iOS and Android reigning king in the United States, one might think bada would be a tough sell. I do not think that would be the case. Samsung’s platform has a lot going for it that the others do not. Bada is a secure platform aimed mainly at those who are coming from a feature phone to a smartphone for the first time therefore, the prices are very low. You get a ton of features for less money which is always a good thing. Bada 2.0 is very smooth, fluid, and secure as well…something that cannot be said with Android. Bada also offers a unique user experience that I think would many Americans would enjoy who have become bored with the normal Android and iOS love-fest going on. Someone who just wants to get work done, communicate, and not worry about OS updates coming every week would enjoy bada.

What If Samsung Buys webOS?

As I am sure most of you heard, this past week HP dropped the ball on webOS. While they are not producing any more consumer hardware for webOS…there are rumors that they may license it and that Samsung is one of those who may buy it. If that were to happen, what would happen to the bada platform? What changes would we see? Would it be a good thing?

While Samsung would certainly not drop bada…I think you would see webOS and bada combined into one OS. This would only benefit consumers and developers as webOS is a beautiful OS and an easy platform to develop for. I think webOS is the underdog that everyone roots for in the mobile industry. Everyone sees its potential but no one gives it the support it needs. If Samsung were to buy it, it would have that support. Just think about the multitasking, apps, hardware, and overall publicity Samsung bada would get if webOS was combined with it. I think we would probably see some interface changes, more connected services, more stable OS, and a smoother UI overall. It would only benefit bada users in my opinion. While Samsung has not said anything publicly about buying the platform…it would make since for them to do so and there are rumors according to engadget that HP has said “a number of companies including Samsung are interested in buying the platform”. With all all of the things going on with Android/Google/Motorola, HTC looking to make there own OS, and Blackberry making a comback…it seems more companies are following Apples way of creating software to go along with hardware. Samsung could use this as an advantage and really do some good things. What do you think? Do you think Samsung should buy the webOS platform and combine it with bada OS? I want to hear from you all!!