Bada in Korean means ‘ocean’, in Hindi it means ‘big’. Samsung’s phones are going to use bada. Did you find any relation between the two sentences? If you haven’t figured it out, I will tell you what Samsung bada is. It is the Samsung’s own mobile software platform for smartphones.

Samsung bada began its journey back in November 2009. It was then Samsung announced the arrival of Bada. After a long developing and testing Samsung finally released first phone with Bada OS  in February 2010, named Samsung Wave. Samsung plans to use Bada in 33% of  its phones. The rest will be in Android.
Symbian, Windows mobile, iPhone OS, Android and now Bada. So what is Samsung’s aim in entering this OS market?

Dr Hosoo Lee, Executive Vice President and Head of the Media Solution Center at Samsung Electronics said,“Through the launch of bada, Samsung’s open mobile platform, we aim to help developers to capitalise on this exciting market opportunity. The aim of the bada platform is to make smartphone features accessible to everyone, so that developers can reach larger audiences and the variety and creativity of apps can be enjoyed by many. We want consumers to have a fun and diverse mobile experience that really adds value to their lives, by providing them with high-quality applications and mobile services.”

So why bada? It has features such as plenty of UI controls, Flash support, and sensor support help applications to be more interactive. Service-centric features such as in-app-purchasing, SNS integration, and push notification help applications to offer customers a richer, more interactive experience.

So why don’t you check out this new OS. Check if Samsung Wave is in stores near you.